Make meaningful connections with your customers.

Hire a team of experts to build an email or marketing automation strategy for your business that turns leads into customers and customers into advocates.

What we do

Lifecycle Engagement Optimization

We build data-driven campaigns that turn leads into customers and customers into advocates, what we call Lifecycle Engagement Optimization.

Hire us to empower your team or be your team, to build your lifecycle marketing strategy from scratch, or to optimize an existing one. We’re omnichannel strategists with experience in email, SMS, push, and in-app messaging. We’re fast, we’re affordable, and we’re the email geeks your customer’s inbox deserves. We’re LEO.

How we work

1. Audit

We review your current lifecycle UX, tools, setup, and KPIs. Where are customers falling off? What are the greatest opportunities for improvement?

2. Playbook

We draft a plan to reach your goal lifecycle flow. This describes how we will meet your customers where they are to improve your engagement and conversion rates.

3. Execution

We test hypotheses from the Playbook and continue to optimize what we build based on the results. Strategy, design, development—we do it all.

Who we’ve worked with

Atlassian
Intuit
HotelTonight
Twilio Segment
Guardian Bikes
ACCO Engineered Systems
Lumanu
RaiseRight
Nate Chambers

Nate Chambers, Former Director of Growth and Analytics, Guardian Bikes

“Working with Kevin was a GREAT experience all around. He helped with our lifecycle and content strategy, brought systems and tools we could use in the moment and build on for long term, and helped us execute flawlessly from start to finish. We didn't miss a single timeline and the results were above expectations. Highly recommend!”

Connect with us

Join us in our mission to build lasting customer relationships.

Follow us for lifecycle marketing tips and email geekery.

Regulus aka Reggie the Zen Lion

FAQs

  • Lifecycle marketing is a strategic approach to guiding your customers through the stages of their relationship with your business like awareness, purchase, and loyalty. It uses channels like email, SMS, and in-app messaging to engage, convert, and retain customers. It aims to turn more leads into customers, and more customers into advocates that refer more business. Happier customers and revenue growth!

  • Lifecycle marketing allows businesses to build strong, lasting relationships with their customers. By guiding customers through each stage of their journey, from initial awareness to post-purchase loyalty, businesses can increase customer satisfaction, retention, and lifetime value. It also helps businesses better understand their customers' needs and preferences, leading to more effective marketing strategies and ultimately, increased revenue.

  • Yes! While email is a big part of our toolkit, we will use any channels available to engage with your customers where they are. That could include SMS, in-app, or web app messaging.

  • While other agencies try to do everything, LEO strategists are lifecycle marketing experts first and foremost with years of experience working with businesses large and small across numerous industries. We have a data-driven systematic approach that we will teach you so you can keep it going after every engagement. Hire us for an hour to pick our brains, to build or upgrade your lifecycle strategy, or as your on-demand lifecycle team. We’re flexible!

  • It’s simple. Contact us to schedule a discovery call. We will ask questions about your business and your goals to get an idea of the level of support you need and whether we’re a fit.

    Need access to an expert for a consultation or a second opinion on your next campaign or email design? Book a 1-hour consultation!