Who We Are
We are a team of lifecycle marketing experts — strategists, writers, designers, and developers — who are passionate about helping our clients make meaningful connections with their customers using the latest best practices in marketing automation. We give our clients the tools to become world-class lifecycle marketers themselves.
Meet our Founder
Kevin Marioni, our Chief Lifecycle Marketing Strategist, has almost two decades of experience in marketing with a focus on email marketing, CRM, marketing automation, and lifecycle marketing. He has managed the email and lifecycle function at the startup and enterprise levels for companies like Atlassian, Intuit, and HotelTonight. He loves every aspect of lifecycle marketing — the creative, technical, and human — and continues to learn and teach along with his clients. He founded his first practice, I Love Lifecycle, in 2019 to share his passion for lifecycle marketing and the frameworks he’s built over the years to help businesses make meaningful connections with their customers.
In early 2024, he took the next step by founding LEO, an agency inspired by the best teams he’s worked on in email and lifecycle marketing as well as the under-resourced teams he’s led. He’s brought together marketers, writers, designers, and developers to give his clients access to the talent and tools he wished he’d had on every team.
Our Values
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Work smart. Focus your energy on tasks with the greatest expected impact for the effort.
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Recognize you can only take care of your family & clients if you’re taking care of yourself, and the business exists to take care of all three.
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Honor your commitments, but renegotiate if they’re no longer sustainable.
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Love what you do, and make time for fun every day because that’s where balance & creative energy come from.
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The formula for continuous improvement is to plan, test, measure, and repeat.